As consumers continue to seek beauty products tailored to their needs and conditions, so are new brands and products entering the African market at a rapid pace. One brand that has been making waves recently is Topicals, a US-based skincare company known for its science-backed formulations aimed at treating chronic skin conditions. Last week, Topicals made its debut in Nigeria, marking a significant milestone not just for the brand, but for Nigeria and the entire African continent.Topicals, founded by Olamide Olowe, was birthed as a result of the experiences of its founder with skin conditions such as eczema and hyperpigmentation. Recognizing this gap, it raised $2.6 million in venture capital funding to develop the beauty company. Two years later, it announced a $10 million round in new financing led by CAVU Consumer Partners, after experiencing a remarkably explosive 3x revenue growth in 2021 alone. In 2023, the company was announced as a FUTURE50 brand, and was expected to have a full-year revenue range of $20 million to $30 million.Topicals quickly gained a reputation for its unique approach, combining potent active ingredients with a playful brand identity, taking influencers on trips that totally redefined influencer trips. Its product line includes Faded Serum, which targets hyperpigmentation and dark spots, and Like Butter Moisturizer, which is designed to soothe and hydrate irritated skin. These products have garnered a loyal following, particularly among people of color and Gen Zers, who often struggle to find skincare solutions tailored to their specific needs.Topicals’ strategic decision to launch in Nigeria is influenced by several key factors.